MJA 2009; 191 (11/12): 620-624
Authors: Simon Chapman, Simon J Holding, Jessica Ellerm, Rachel C Heenan, Andrea S Fogarty, Michelle Imison, Ross Mackenzie and Kevin McGeechan
“Health and medicine have long been leading news themes: studies of Australian print media have shown frequent, prominent coverage, even exceeding that of high-budget social marketing health campaigns. All government public health interventions are conducted against a backdrop of changing media depictions of health issues. Health news is a “background” issue that deserves to be moved into the research foreground of explanations of changes in personal behaviour and health policy.”
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