Cosmetic treatment industry given strict rules to protect vulnerable

The Guardian, 12 April 2016
Author: Haroon Siddique
“General Medical Council (GMC) directions published on Tuesday say doctors must avoid irresponsible advertising and aggressive inducements. The rules make it the responsibility of doctors to personally manage the consent process and ensure patients know who to contact in the event of complications. They cover all cosmetic procedures, from breast augmentation to Botox, amid concerns that a boom in the number of people getting treatment to improve their appearance is being fuelled by dubious practices.”
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