Direct-to-consumer advertising of success rates for medically assisted reproduction: a review of national clinic websites

BMJ Open 2017; 7:e012218.
Authors: Wilkinson J, Vail A, Roberts SA
“Direct-to-consumer advertising of prescription drugs is permitted only in the USA and New Zealand. However, concerns that direct advertising drives demand for more expensive, rather than more effective, treatments do not extend to bans on direct advertising of other medical practices.”
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