Swisse cheese: there are too many holes in complementary medicine regulations already

The Conversation, 22 March 2017
Author: Michael Vagg
“Swisse is by no means the only vitamin company to have issues with truth in advertising. Blackmores is another Australian brand with overseas ambitions. They are pushing into the enormous Chinese supplement market, and apparently not letting trivial things like fines for false advertising get in the way of a surging share price. The essential problem here for manufacturers is that they simply have to mislead to sell their product, and our therapeutic claims regulatory code inconveniently forbids this.”
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