26 years ago the UK signed up to formula milk advertising rules – so why isn’t it law yet?

The Conversation, 22 March 2017
Author: Aimee Grant
“Like the topic of infant feeding itself, public health bills can be a minefield. Ask any mum or dad and they will tell you that parenting media in the UK is flooded with potentially misleading advertising for certain formula products. Although, NHS tells mothers that babies who are fed first infant formula need nothing more than that, there is still a wide range of “follow on” formulas available for babies over six months old. So why do manufacturers make these products, and advertise their “health benefits” if children don’t need them?”
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