Nudge me, help my baby: on other-regarding nudges

Journal of Medical Ethics 2017; 43: 702-706.
Authors: Hafez Ismaili M’hamdi, Medard Hilhorst, Eric A P Steegers, Inez de Beaufort
“In the period surrounding pregnancy, maternal choice behaviour has a significant influence on perinatal morbidity and mortality as well as the development of chronic diseases later in life. One’s health is thus a matter of one’s own as well as one’s maternal choices. Therefore, self-regarding and other-regarding nudges should be considered as viable strategies to promote health. In this article, we introduce the concept of other-regarding nudges. We use the harm principle and the principle of beneficence to justify these other-regarding nudges. We conclude by stressing the importance of a fair assessment of expectations towards the nudgee, when determining whether a nudge is aimed at preventing harm or promoting a good.”
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