BMJ 2010;340:c2436

Authors:  Simon Chapman, professor, School of Public Health, University of Sydney, Australia, Becky Freeman, research officer, School of Public Health, University of Sydney

“The Australian government has announced one of the most important chronic disease prevention policies ever adopted. From 2012 all tobacco products will be sold in standardised plain packs (see News, BMJ 2010;340:c2401, doi:10.1136/bmj.c2401). The opposition Liberal party is not opposing the move. Plain packs will be uniform in colour, shape, and texture of paper. Pictorial health warnings will remain and may increase in size, and brands will be differentiated only by their names in a small, standard font. The legislation comes after other recent Australian state legislation banning the retail display of tobacco products…”

Find article here.

See also: Plain cigarette packs in Australia, The Lancet, Volume 375, Issue 9726, Page 1580, 8 May 2010